E219 That Great Business Show - Counting customers, 360 million of them - Oran Mulvey, Vision R & Fierce female founders, Lorraine Curham

That Great Business Show

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E219 That Great Business Show

VisionR (fka Glimpse) is a business that counts. That's what it does. It counts millions and millions of people every month. It tells retailers where their customers are spending their time, where they're not spending time, where browsing is converting into sales, what different ages and genders are doing on the shop floor...all with one aim. Drive sales. Co-founder Oran Mulvey explains where they went wrong, and wrong...and then how they found their sweet spot. If you want advice on how long a 'begging' email should be, he's on it. BTW, don't bother with the handwritten letter. They've raised over €3m to date and they're going again. This time heading for the States. Oran's chat should be mandatory listening for every MBA student. It's a masterclass in creating a business, then finding something to do with it. Share it.

When women founders go to raise cash they're asked about 'risk'. When men founders are in front of the same funders they're asked about 'potential for growth'. The language is very interesting. There's a conscious or unconscious bias in there. That's why women founders have to do it differently. And that's why Lorraine Curham of Dogpatch has created Fierce - an exclusive 'women founders in tech' initiative. Lorraine runs it differently. This is no talking shop. She's very blunt This a 'no BS, no nonsense, no excuses' forum to help drive women led businesses. It's Fierce. This is essential listening for all women in business or aspiring to be in business.

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