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The Oprah Effect: Building a Global Brand, TV Strategy, and Defying Southern Stereotypes

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Manage episode 520617037 series 2828643
Content provided by Vincent A. Lanci. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vincent A. Lanci or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you leverage the spotlight of national television to fuel massive business growth?

This week on That Entrepreneur Show, we welcome the incomparable Lateshia Pearson, CEO of Lateshia Pearson Enterprise, Inc., founder of Women Brunch, and TV Personality on the Oprah Winfrey Network (OWN) hit series, Belle Collective.

Lateshia embodies the perfect mix of "grit and glam," showing entrepreneurs how to build a scalable empire while prioritizing self-care and empowerment. She's not just a reality star; she's a strategic force who turned public notoriety into a powerful platform for female founders.

In this empowering episode, Lateshia dives deep into:

  • The Power of the OWN Platform: How she strategically uses her affiliation with Oprah's Network to build global visibility and credibility for her luxury marketing firm and mentorship programs.
  • Building Without a Blueprint: Lateshia's journey of creating successful ventures like Women Brunch from scratch, overcoming initial challenges in the South, and defying outdated stereotypes in the workplace.
  • Reality TV with Purpose: The strategic mindset shift required to move beyond exploitation and use a public platform to authentically uplift and inspire Black women entrepreneurs.
  • Grit & Glam: Balancing high-stakes business demands with self-care practices, including sharing her personal health journey with PCOS while living life in the public eye.
  • From Nonprofit to Profit: The necessary steps and business hacks she used to transition a mentorship program (Empower Me Sis) into a thriving, sustainable business.

If you want the inside track on high-stakes branding, defying adversity, and turning your personal story into a powerful professional asset, this conversation with Lateshia Pearson is essential listening.

Support the show

Remember to subscribe for free to stay current with entrepreneur conversations.

Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.
This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com

Music Credits: Copyright Free Music from Adventure by MusicbyAden.

  continue reading

500 episodes

Artwork
iconShare
 
Manage episode 520617037 series 2828643
Content provided by Vincent A. Lanci. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vincent A. Lanci or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you leverage the spotlight of national television to fuel massive business growth?

This week on That Entrepreneur Show, we welcome the incomparable Lateshia Pearson, CEO of Lateshia Pearson Enterprise, Inc., founder of Women Brunch, and TV Personality on the Oprah Winfrey Network (OWN) hit series, Belle Collective.

Lateshia embodies the perfect mix of "grit and glam," showing entrepreneurs how to build a scalable empire while prioritizing self-care and empowerment. She's not just a reality star; she's a strategic force who turned public notoriety into a powerful platform for female founders.

In this empowering episode, Lateshia dives deep into:

  • The Power of the OWN Platform: How she strategically uses her affiliation with Oprah's Network to build global visibility and credibility for her luxury marketing firm and mentorship programs.
  • Building Without a Blueprint: Lateshia's journey of creating successful ventures like Women Brunch from scratch, overcoming initial challenges in the South, and defying outdated stereotypes in the workplace.
  • Reality TV with Purpose: The strategic mindset shift required to move beyond exploitation and use a public platform to authentically uplift and inspire Black women entrepreneurs.
  • Grit & Glam: Balancing high-stakes business demands with self-care practices, including sharing her personal health journey with PCOS while living life in the public eye.
  • From Nonprofit to Profit: The necessary steps and business hacks she used to transition a mentorship program (Empower Me Sis) into a thriving, sustainable business.

If you want the inside track on high-stakes branding, defying adversity, and turning your personal story into a powerful professional asset, this conversation with Lateshia Pearson is essential listening.

Support the show

Remember to subscribe for free to stay current with entrepreneur conversations.

Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.
This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com

Music Credits: Copyright Free Music from Adventure by MusicbyAden.

  continue reading

500 episodes

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