This week on That Digital Take, we’re pulling back the curtain on the real world of PR with two of the most respected names in the Canadian industry, and two of my closest friends.

Joining me are Rob Loschiavo, Partner & VP at Pomp & Circumstance, and Megan Taylor, Partner & Senior VP at Faulhaber Communications. Yes, they run competing agencies. Yes, they’re still besties. And yes, this conversation is SO informative.

We’re talking:
* The evolution of modern PR in the age of TikTok
* What creators don’t see from the agency side
* How influencer rates and expectations have shifted
* The truth about press trips and brand events
* Red flags PR pros spot in influencers from a mile away
* Why collaboration beats competition in today’s PR world

Plus: rapid-fire hot takes on PR blacklists, AI in storytelling, and whether Instagram or TikTok actually drives more ROI.

Whether you're a publicist, brand manager, influencer, or just PR-curious, this is the insider tea you won’t get anywhere else. Press play and take notes.

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