This week on That Digital Take, I’m coming to you fresh off the F1 experience and the F1 movie premiere… but we’re shifting gears into a topic that’s taking over every creator conversation: AI.

In this episode, I’m unpacking why AI is your intern — not your identity and how creators can leverage it smartly without becoming a content robot. From tools that streamline your process (like SEO captions, Reel scripts, and Midjourney mood boards) to the red flags around trust, voice cloning, and scripted relatability — we’re getting into it.

- Where AI works... the optimization zone that saves time but keeps your tone.
- When to push back... and why trust, taste, and POV matter more than ever.
- The rise of AI influencers and what real creators must do to stay competitive.
- The ethical grey zones... should you disclose AI use? Would you let a brand clone your voice?

Whether you’re a brand builder, creative strategist, or just trying to stay human in a hyper-automated industry, this episode will help you draw the line between smart tools and soul-sucking sameness.

Press play to find out: Is AI making content better… or just more forgettable?