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How Komi Group’s Andrew Trotman Is Scaling the Creator Economy

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Manage episode 493636825 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on TellyCast, Justin Crosby sits down with Andrew Trotman, CEO and founder of Komi Group, to explore how one of the UK’s most forward-thinking creator businesses is reshaping the digital content landscape. From building data-driven social brands to launching creator-led businesses, Andrew shares how Komi Group went from a horse racing tipster account to a global social video powerhouse producing 4.5 billion views a month.

We dive into the realities of creator burnout, why Facebook might be poised for a comeback, and how Andrew is backing creators with rapid payments, platform diversification strategies, and mental health support. With 40+ owned brands, a proprietary data stack, and a growing talent division, this is a masterclass in the modern creator economy from someone who’s building it from the inside.

Recorded in London and produced by Spirit Studios.

Listen now to discover how the digital-first game is changing — and how to win it.

Sign up for The Drop newsletter

Support the show

Buy tickets for the TellyCast Digital Content Forum

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

239 episodes

Artwork
iconShare
 
Manage episode 493636825 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week on TellyCast, Justin Crosby sits down with Andrew Trotman, CEO and founder of Komi Group, to explore how one of the UK’s most forward-thinking creator businesses is reshaping the digital content landscape. From building data-driven social brands to launching creator-led businesses, Andrew shares how Komi Group went from a horse racing tipster account to a global social video powerhouse producing 4.5 billion views a month.

We dive into the realities of creator burnout, why Facebook might be poised for a comeback, and how Andrew is backing creators with rapid payments, platform diversification strategies, and mental health support. With 40+ owned brands, a proprietary data stack, and a growing talent division, this is a masterclass in the modern creator economy from someone who’s building it from the inside.

Recorded in London and produced by Spirit Studios.

Listen now to discover how the digital-first game is changing — and how to win it.

Sign up for The Drop newsletter

Support the show

Buy tickets for the TellyCast Digital Content Forum

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

239 episodes

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