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Love, trust and marketing in the age of AI | Amaryllis Liampoti
Manage episode 480166379 series 43997
As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency and autonomy — ensuring AI enhances lives without undermining human agency.
Interested in learning more about upcoming TED events? Follow these links:
TEDNext: ted.com/futureyou
TEDAI Vienna: ted.com/ai-vienna
TEDAI San Francisco: ted.com/ai-sf
Hosted on Acast. See acast.com/privacy for more information.
471 episodes
Manage episode 480166379 series 43997
As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency and autonomy — ensuring AI enhances lives without undermining human agency.
Interested in learning more about upcoming TED events? Follow these links:
TEDNext: ted.com/futureyou
TEDAI Vienna: ted.com/ai-vienna
TEDAI San Francisco: ted.com/ai-sf
Hosted on Acast. See acast.com/privacy for more information.
471 episodes
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