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Can salad dressing transform capitalism? | Alex Amouyel
Manage episode 472996785 series 12006
What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently. After the talk, Modupe urges you to be wary of "greenwashing" marketing tactics and to look to "impact washing" initiatives by doing research on a company's mission and values.
Want to help shape TED’s shows going forward? Fill out our survey!
Become a TED Member today at ted.com/join
Hosted on Acast. See acast.com/privacy for more information.
465 episodes
Manage episode 472996785 series 12006
What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently. After the talk, Modupe urges you to be wary of "greenwashing" marketing tactics and to look to "impact washing" initiatives by doing research on a company's mission and values.
Want to help shape TED’s shows going forward? Fill out our survey!
Become a TED Member today at ted.com/join
Hosted on Acast. See acast.com/privacy for more information.
465 episodes
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