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Can salad dressing transform capitalism? | Alex Amouyel
Manage episode 473006602 series 3408423
What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently. After the talk, Modupe urges you to be wary of "greenwashing" marketing tactics and to look to "impact washing" initiatives by doing research on a company's mission and values.
Want to help shape TED's shows going forward? Fill out our survey!
For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.
Interested in learning more about upcoming TED events? Follow these links:
TEDNext: ted.com/futureyou
Hosted on Acast. See acast.com/privacy for more information.
270 episodes
Manage episode 473006602 series 3408423
What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently. After the talk, Modupe urges you to be wary of "greenwashing" marketing tactics and to look to "impact washing" initiatives by doing research on a company's mission and values.
Want to help shape TED's shows going forward? Fill out our survey!
For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.
Interested in learning more about upcoming TED events? Follow these links:
TEDNext: ted.com/futureyou
Hosted on Acast. See acast.com/privacy for more information.
270 episodes
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