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Episode 391 - What's in a brand? NetApp's New Identity

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Manage episode 418546331 series 98131
Content provided by Tech ONTAP Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tech ONTAP Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Brands define how people think about companies, so it's not only important to get it right, but to stay current and not be afraid to switch it up when necessary. NetApp recently pivoted their brand to position Intelligent Data Infrastructure and we invited NetApp's VP of Marketing, Emily Miller, as well as two NetApp celebrities - Phoebe Goh and Matt Watts!
  continue reading

430 episodes

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Manage episode 418546331 series 98131
Content provided by Tech ONTAP Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tech ONTAP Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Brands define how people think about companies, so it's not only important to get it right, but to stay current and not be afraid to switch it up when necessary. NetApp recently pivoted their brand to position Intelligent Data Infrastructure and we invited NetApp's VP of Marketing, Emily Miller, as well as two NetApp celebrities - Phoebe Goh and Matt Watts!
  continue reading

430 episodes

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