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A brand is not a logo, it's a story SO TELL IT!!!
Manage episode 324459146 series 2534037
Content provided by Techzim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Techzim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Episode Notes
I was joined by Sherman Baloyi who is the Creative Director at OnaDsgn, a local brand strategy firm to go over why international companies spend thousands to even millions of dollars on their brand/branding or unique identity. The conversation covers how logos have become more than just "we do this" to an embodiment of the greater ideal or goal an organisation strives for. The easiest example that comes to mind is how cleverly the Amazon logo was designed to show that they will take anything from A to Z.
It's subtleties like this that are sometimes lacking in Zimbabwe and Sherman gave me the lay of the land locally. On top of that, he shed light on which startups/companies have excelled at creating a distinct brand and those that have fallen short of the mark.
TECHZIM'S MARKET APP HAS BEEN ZERO-RATED, NOW YOU DON'T NEED DATA TO BUY NETONE, TELECEL AIRTIME WITH MONEY IN YOUR ECOCASH. YOU CAN ALSO BUY NYARADZO POLICIES, TELONE PACKAGES AND MORE. CLICK THE FOLLOWING LINK TO DOWNLOAD THE APP - https://play.google.com/store/apps/details?id=com.techzim.marketplace&hl=en&gl=US
This podcast is powered by Pinecast.
12 episodes
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Manage episode 324459146 series 2534037
Content provided by Techzim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Techzim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Episode Notes
I was joined by Sherman Baloyi who is the Creative Director at OnaDsgn, a local brand strategy firm to go over why international companies spend thousands to even millions of dollars on their brand/branding or unique identity. The conversation covers how logos have become more than just "we do this" to an embodiment of the greater ideal or goal an organisation strives for. The easiest example that comes to mind is how cleverly the Amazon logo was designed to show that they will take anything from A to Z.
It's subtleties like this that are sometimes lacking in Zimbabwe and Sherman gave me the lay of the land locally. On top of that, he shed light on which startups/companies have excelled at creating a distinct brand and those that have fallen short of the mark.
TECHZIM'S MARKET APP HAS BEEN ZERO-RATED, NOW YOU DON'T NEED DATA TO BUY NETONE, TELECEL AIRTIME WITH MONEY IN YOUR ECOCASH. YOU CAN ALSO BUY NYARADZO POLICIES, TELONE PACKAGES AND MORE. CLICK THE FOLLOWING LINK TO DOWNLOAD THE APP - https://play.google.com/store/apps/details?id=com.techzim.marketplace&hl=en&gl=US
This podcast is powered by Pinecast.
12 episodes
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Similar to Technikari - a Techzim podcast
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
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…
continue reading
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TechStuff is getting a system update. Everything you love about Tech Stuff now twice the bandwidth with new hosts, Oz Woloshyn (Sleepwalkers) and Karah Preiss (Sleepwalkers). Oz and Karah bring humour and wit to the table as they break down what's happening in tech...and what it says about us. TechStuff is the podcast where technology meets culture. We speak to the folks building the future to understand what tomorrow will look like and how our technology is changing us: how we live, how we ...
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Syntax - Tasty Web Development Treats
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