Customer service. When it comes to “going to the dealership”, most consumers have a negative view. From having to wait for the vehicle to be serviced, or being shuttled to or from home/work to even perhaps dealing with a loaner vehicle – it seems to be more hassle than its worth. With this in mind, a growing number of new car dealers, along with their manufacturers, are reimagining the entire service experience. In some cases, they are bringing a mobile version of the shop to the consumer – on their terms.