Personalization has come a long way from simply adding a first name to an email subject line. Today, leading brands are using data, technology, and a culture of experimentation to create experiences that truly connect — and scale.

In this episode of Tech Transformation, sponsored by Contentful, Gabriel Dillon, go-to-market lead for personalization at Contentful, shares what “good” personalization looks like right now, and what it takes to move from good to great.

Listen to learn:

• How leading brands are defining and measuring effective personalization

• Why success depends on connecting experiences across every channel

• The metrics and signals that show when personalization is actually working

• How to rethink content operations to keep up with rising personalization demands

• Cultural and organizational shifts needed to support continuous experimentation

• Common misconceptions about scaling personalization and how to overcome them

• Lessons from other industries that are setting the bar for personalization

• How AI is shaping the next generation of personalized customer experiences