3467: How Springboard IQ Is Helping Startup Founders Rebuild Go-To-Market Strategies Tech Talks Daily podcast

Content provided by Neil C. Hughes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil C. Hughes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tech Talks Daily »
3467: How Springboard IQ is Helping Startup Founders Rebuild Go-To-Market Strategies

1d ago 28:25

MP3•Episode home

What happens when early-stage founders realise their go-to-market strategy just isn't working? Do they double down on outdated advice or take a fresh look at how modern buyers actually engage?

In this episode of Tech Talks Daily, I sit down with Richard Lowry, founder of Springboard IQ, to unpack how he's helping startups rebuild broken GTM strategies in just seven days through a crowdsourced, operator-led model that challenges everything we think we know about growth.

Richard explains how Springboard IQ brings together six active operators to co-create a go-to-market blueprint that's fast, focused, and grounded in the realities of today's market. This approach delivers practical strategy and design rather than execution, giving founders clarity on where to focus their time and energy.

As Richard puts it, founders should save their passion for the demo because that's where it really matters. The conversation explores why technical founders often mis-hire sales talent, why relying on outdated accelerator advice can derail growth, and why many teams hit a "GTM wall" long before real scale begins.

We also discuss why the future of GTM might look very different from the digital-first strategies of the past. As inboxes flood with automated outreach and AI-generated content, Richard believes human-led activation through curated events, community experiences, and even spontaneous moments of connection will define the next era of startup growth. It's a conversation that blends practical lessons, honest stories (including one involving a soup kitchen in Lisbon), and a call to bring the human element back to how we sell, connect, and grow.

So, could a crowdsourcing strategy from active operators be the smarter way for startups to go to market? And in an era of AI-saturated noise, will the next big differentiator simply be showing up in person? I'd love to hear your thoughts after you listen.

2165 episodes