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3287: Data-Driven Marketing: How Converge Uses Technology to Drive Growth
Manage episode 484315338 series 80936
Content provided by Neil C. Hughes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil C. Hughes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Tech Talks Daily, Neil is joined by Jose Soto, VP of Engineering at Converge Marketing, to discuss how data democratization transforms performance marketing. Jose highlights a common bottleneck in marketing where engineering teams act as the data gatekeepers, often slowing down marketing efforts. He explains how empowering marketers with self-service access to data through intuitive platforms speeds up decision-making and drives measurable growth for brands.
Jose talks about how Converge has broken down data silos by creating clean data pipelines and user-friendly tools that allow non-technical users to interact with data confidently. Instead of relying on engineers, marketing teams now have the freedom to access data, build reports, and analyze trends in real-time. This shift has led to improved agility, better collaboration, and faster campaign optimizations.
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For businesses aiming to stay ahead in the ever-changing marketing landscape, this episode offers valuable insights on empowering teams, streamlining operations, and leveraging data to foster growth.
Listen in to discover how Converge is breaking down data barriers and preparing for the future of AI-powered marketing.
2046 episodes
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Manage episode 484315338 series 80936
Content provided by Neil C. Hughes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil C. Hughes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Tech Talks Daily, Neil is joined by Jose Soto, VP of Engineering at Converge Marketing, to discuss how data democratization transforms performance marketing. Jose highlights a common bottleneck in marketing where engineering teams act as the data gatekeepers, often slowing down marketing efforts. He explains how empowering marketers with self-service access to data through intuitive platforms speeds up decision-making and drives measurable growth for brands.
Jose talks about how Converge has broken down data silos by creating clean data pipelines and user-friendly tools that allow non-technical users to interact with data confidently. Instead of relying on engineers, marketing teams now have the freedom to access data, build reports, and analyze trends in real-time. This shift has led to improved agility, better collaboration, and faster campaign optimizations.
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For businesses aiming to stay ahead in the ever-changing marketing landscape, this episode offers valuable insights on empowering teams, streamlining operations, and leveraging data to foster growth.
Listen in to discover how Converge is breaking down data barriers and preparing for the future of AI-powered marketing.
2046 episodes
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Similar to Tech Talks Daily
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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