Members of the Marketing Committee of That Flower Feeling join GUEST HOST Joan Mazat (Business Manager—Cut Flowers at Ball Seed Company) to share why this movement is so important to the cut flower industry. Join a dynamic group for an equally dynamic discussion about how and why industry leaders are actively working to motivate more consumers to view fresh flowers as a central part of their everyday routines, thereby raising overall floral integration and consumption.

Guests:
Karen Oie—Director of Sales, Smithers-Oasis North America
Lisa Nason—Director of Marketing, Kennicott Brothers
Carmen Marquez—Marketing Director, Ball SB

That Flower Feeling is an industry-wide cooperative effort to encourage consumers to purchase more flowers regularly. The philosophy is simple: As long as people are bringing home flowers regularly, it’s considered a success. The initiative aims to make the experience of having fresh flowers a part of daily life, challenging the notion that flowers should be reserved for special occasions.

Resources:

• Learn more about That Flower Feeling at https://thatflowerfeeling.org/
• Ball Seed Cut Flowers: https://www.ballseed.com/cutflowers/