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Spotify Wrapped 2025: Record-Breaking Engagement
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Spotlight on Spotifys Wrapped 2025: A Record-Breaking Year-End Music SummarySpotifys annual Wrapped recap for 2025 has shattered records, with over 200 million users engaging within the first 24 hours, a 19% increase from last year. The new features, including a multiplayer game and listening age tool, have boosted sharing activity by 41%, with over 500 million shares recorded in the first day. Spotifys Senior Vice President of Global Marketing and Partnerships, Marc Hazan, attributes this success to users desire to express themselves through music, podcasts, and audiobooks.
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