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Spotify Wrapped 2025: Engagement Soars, AI Takes a Backseat
Manage episode 522720918 series 3700769
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Spotlight on Spotifys Wrapped: A Record-Breaking Year-in-ReviewSpotifys annual Wrapped feature celebrated a massive success in 2025, with over 200 million users engaging within the first 24 hours, a 19% increase from the previous year. Shares soared by 41%, reaching over 500 million, with key markets like the US, India, and Japan driving the surge.Last years Wrapped faced criticism for lacking detailed statistics and overemphasizing AI. This year, Spotify listened to user feedback, introducing nearly a dozen new features and deeper data analysis. The focus shifted to user connection, with new features like comparing listening age and Wrapped group with friends, and the debut of Wrapped Party, a live, multiplayer feature for real-time data comparisons.
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