Episode 62: Food and Design Thinking

Tech Done Right

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6y ago 37:06

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Food and Design Thinking

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Guests

Rex Chekal: Director of Digital Strategy and Product Designer at Table XI.
Jessie Shternshus: Founder and Owner of the Improv Effect.
Chemia Davis: Innovation Methods Conductor and Member of the Tyson Foods Innovation Lab.
Santi Proano: Experimental Brand Dreamer for Yappah Foods and Member of the Tyson Foods Innovation Lab.

Summary

In this episode, we have a slightly different topic for Tech Done Right - food. Table XI has been working to adapt our design sprint process out of the realm of custom software and into more general product design. In particular, we've worked with Tyson Foods Innovation Lab on a few different projects including the creation of their Yappah brand which is designed to prevent food waste. In this episode, you'll hear from Chemia Davis and Santi Proano from Tyson, Rex Chekal from Table XI and Jessie Shternshus from the Improv Effect and we'll show you how we adapted design thinking and Agile process from software to food products.

Notes

02:58 - The Scope of Work Between Table XI and Tyson Foods Innovation Lab

04:08 - The Goal of the Innovation Lab

Consumer Packaged Goods (CPG)

06:51 - Bringing Design Thinking to Product Development and CPGs

11:13 - Design Steps

17:14 - Facilitating Communication

22:05 - The Sprint Week Experience

The Three-Hour Brand Sprint

26:40 - Next Steps After Sprint Week

Yappah on Indiegogo

29:32 - Learning From the Design and Coaching Process

Special Guests: Chemia Davis, Jesse Shternshus, Rex Chekal, and Santi Proano.

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