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Zeta Leading the AI Agent Push in Marketing

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Manage episode 511871482 series 3442174
Content provided by Magnus Henriksson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Magnus Henriksson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Powering brands to boost customer acquisition, retention and monetization by effectively leveraging consumer data is Zeta Global’s core mission. In this Tech Disruptors podcast episode, Zeta CEO and cofounder of David Steinberg speaks with Bloomberg Intelligence analyst Niraj Patel about the company’s evolution and its key differentiator: being a data- and AI-native platform. He also delves into Zeta’s AI agents, the transformation of marketing communication channels and the company’s ambitious revenue goals for 2028. Steinberg highlights the importance of its proprietary data cloud, which includes 550 million active users and over 1 trillion ingested signals, the multiplier impact of AI agents and the competitive landscape in the marketing industry. Listen in to hear the challenges and opportunities for growth in an AI-driven world.

  continue reading

276 episodes

Artwork
iconShare
 
Manage episode 511871482 series 3442174
Content provided by Magnus Henriksson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Magnus Henriksson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Powering brands to boost customer acquisition, retention and monetization by effectively leveraging consumer data is Zeta Global’s core mission. In this Tech Disruptors podcast episode, Zeta CEO and cofounder of David Steinberg speaks with Bloomberg Intelligence analyst Niraj Patel about the company’s evolution and its key differentiator: being a data- and AI-native platform. He also delves into Zeta’s AI agents, the transformation of marketing communication channels and the company’s ambitious revenue goals for 2028. Steinberg highlights the importance of its proprietary data cloud, which includes 550 million active users and over 1 trillion ingested signals, the multiplier impact of AI agents and the competitive landscape in the marketing industry. Listen in to hear the challenges and opportunities for growth in an AI-driven world.

  continue reading

276 episodes

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