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Ep. 70: Livestreaming ecommerce with Lauren Hallanan
Manage episode 437211335 series 3240662
Content provided by Pandaily. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pandaily or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Episode 70 of Tech Buzz China features Lauren Hallanan in conversation with our co-hosts Ying Lu and Rui Ma on the topic of livestreaming ecommerce. In addition to being a former China-based livestreamer herself, with over 400,000 followers, Lauren is a fellow SupChina podcaster at the China Marketing Podcast. Go check it out!
Today, Lauren gives a fascinating overview of China’s livestreaming ecommerce industry, including its history, key traits and differentiators, common content formats, and product design and features. Throughout, she helps us answer these questions: Why has livestreaming, specifically in ecommerce, become so explosively popular in China? How has it continued to evolve post-COVID? Can — and will — we see the same level of success here in the West?
As always, past transcripts and other content are viewable at pandaily.com and techbuzzchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review and by tweeting at us at @techbuzzchina. We also read your emails, at [email protected] and [email protected]. Thank you to our growing community for your always valuable feedback!
103 episodes
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Manage episode 437211335 series 3240662
Content provided by Pandaily. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pandaily or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Episode 70 of Tech Buzz China features Lauren Hallanan in conversation with our co-hosts Ying Lu and Rui Ma on the topic of livestreaming ecommerce. In addition to being a former China-based livestreamer herself, with over 400,000 followers, Lauren is a fellow SupChina podcaster at the China Marketing Podcast. Go check it out!
Today, Lauren gives a fascinating overview of China’s livestreaming ecommerce industry, including its history, key traits and differentiators, common content formats, and product design and features. Throughout, she helps us answer these questions: Why has livestreaming, specifically in ecommerce, become so explosively popular in China? How has it continued to evolve post-COVID? Can — and will — we see the same level of success here in the West?
As always, past transcripts and other content are viewable at pandaily.com and techbuzzchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review and by tweeting at us at @techbuzzchina. We also read your emails, at [email protected] and [email protected]. Thank you to our growing community for your always valuable feedback!
103 episodes
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Similar to Tech Buzz China 英文科技评论
The avforums podcast brings you the latest tech, movie and gaming news, plus special features, interviews and show reports from the world of audio visual home entertainment
…
continue reading
A tech podcast for the gadget lovers and tech heads among us from the mind of Marques Brownlee, better known as MKBHD. MKBHD has made a name for himself on YouTube reviewing everything from the newest smartphones to cameras to electric cars. Pulling from over 10 years of experience covering the tech industry, MKBHD and co-hosts Andrew Manganelli and David Imel will keep you informed and entertained as they take a deep dive into the latest and greatest in tech and what deserves your hard earn ...
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continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
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Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
How does artificial intelligence change when people — not profit — truly come first? Join IRL’s host Bridget Todd, as she meets people around the world building responsible alternatives to the tech that’s changing how we work, communicate, and even listen to music.
…
continue reading
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