Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Amalgamated Internets, LLC and Morning Brew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amalgamated Internets, LLC and Morning Brew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

(BNS) How Snowflake Wrote The GTM Playbook

53:02
 
Share
 

Manage episode 510862238 series 2545325
Content provided by Amalgamated Internets, LLC and Morning Brew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amalgamated Internets, LLC and Morning Brew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Make It Snow is Snowflake’s go-to-market playbook, told by longtime CRO Chris Degnan and CMO Denise Persson. The central idea: sales and marketing must operate as “one brain in two bodies.” The takeaways are practical and candid: embed with customers sooner than feels comfortable, pick a clear foil, design programs you can rerun, centralize data so sales and marketing act from one truth, and treat culture as GTM infrastructure. If you’re a founder, CRO, CMO, or operator trying to go from zero to billions without losing the plot, Make It Snow is a field manual for aligning people, narrative, and pipeline at every stage.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

2172 episodes

Artwork
iconShare
 
Manage episode 510862238 series 2545325
Content provided by Amalgamated Internets, LLC and Morning Brew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amalgamated Internets, LLC and Morning Brew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Make It Snow is Snowflake’s go-to-market playbook, told by longtime CRO Chris Degnan and CMO Denise Persson. The central idea: sales and marketing must operate as “one brain in two bodies.” The takeaways are practical and candid: embed with customers sooner than feels comfortable, pick a clear foil, design programs you can rerun, centralize data so sales and marketing act from one truth, and treat culture as GTM infrastructure. If you’re a founder, CRO, CMO, or operator trying to go from zero to billions without losing the plot, Make It Snow is a field manual for aligning people, narrative, and pipeline at every stage.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

2172 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play