In this episode of the Tech Biz Toolkit Podcast, I’m joined by Communications Manager Luke Dixon, who brings over 15 years of experience in corporate comms and business change.

We dive into what a modern communications manager really does – from crafting clear internal messages to navigating AI tools like Copilot and Camtasia. Luke shares how his journalism background shaped his approach to business comms, and why communication is often the unsung hero in successful change programmes.

We also explore:

• How tech and tools have evolved for comms pros
• Why communication and business change go hand-in-hand
• Real-world examples of impactful campaigns (like rolling out laptops to 40,000+ staff!)
• How to communicate complex topics to non-technical audiences
• The power (and pitfalls) of AI in content creation
• Whether you really need a degree to get into comms
• Luke’s thoughts on apprenticeships and learning on the job

If you’re working in change, comms, or just want to communicate better in your organisation – this episode is for you!

🔧 Tools Mentioned:
Camtasia, SharePoint, Adobe Firefly, ChatGPT, Microsoft Copilot

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