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How to serve customers better at the point-of-decision ft. Galileo’s CEO Derek White

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Manage episode 497531157 series 3025
Content provided by Tearsheet Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tearsheet Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
While co-branded credit cards have dominated consumer wallets for decades, a new option is emerging in the payments landscape. Co-branded debit cards represent an untapped opportunity for brands to deepen customer relationships while addressing the preferences of a generation that increasingly chooses debit over credit. Derek White, CEO of Galileo Financial Technologies, has been at the forefront of this shift. Under his leadership, Galileo recently powered Wyndham Rewards’ launch of what's being called the industry's first co-branded debit card in the US. "The opportunity is huge here, where we have customers that have a deep loyalty with the brand," White explained. The timing for this launch is strategic. 30% of customers are pulling out debit cards when making purchases at major travel and entertainment brands, "even though they're not getting rewards associated with it." This value gap represents millions of transactions where brands could be deepening customer relationships but aren't. Listen to this Tearsheet podcast episode with Derek White to learn about how co-branded debit cards are creating new monetization opportunities for brands, what consumer behaviors are driving this new product, and how the convergence of AI, blockchain, and quantum technologies might fundamentally change how money moves through payment systems.
  continue reading

581 episodes

Artwork
iconShare
 
Manage episode 497531157 series 3025
Content provided by Tearsheet Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tearsheet Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
While co-branded credit cards have dominated consumer wallets for decades, a new option is emerging in the payments landscape. Co-branded debit cards represent an untapped opportunity for brands to deepen customer relationships while addressing the preferences of a generation that increasingly chooses debit over credit. Derek White, CEO of Galileo Financial Technologies, has been at the forefront of this shift. Under his leadership, Galileo recently powered Wyndham Rewards’ launch of what's being called the industry's first co-branded debit card in the US. "The opportunity is huge here, where we have customers that have a deep loyalty with the brand," White explained. The timing for this launch is strategic. 30% of customers are pulling out debit cards when making purchases at major travel and entertainment brands, "even though they're not getting rewards associated with it." This value gap represents millions of transactions where brands could be deepening customer relationships but aren't. Listen to this Tearsheet podcast episode with Derek White to learn about how co-branded debit cards are creating new monetization opportunities for brands, what consumer behaviors are driving this new product, and how the convergence of AI, blockchain, and quantum technologies might fundamentally change how money moves through payment systems.
  continue reading

581 episodes

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