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Unlocking Marketing Success: Insights from Dave Burnett on Branding, AI, and Niche Audiences

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Manage episode 494227654 series 8922
Content provided by Jeffrey Bradbury - TeacherCast Educational Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffrey Bradbury - TeacherCast Educational Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Dave Burnett, CEO of AOKMarketing.com. Dave shares his journey as an entrepreneur and digital marketing expert, discussing the importance of branding, finding a niche audience, and the evolving role of AI in marketing. He emphasizes the need for educators and content creators to build their own online presence while leveraging various distribution channels. The discussion also touches on the "infinite game" of entrepreneurship, focusing on personal growth and adaptability in a changing landscape. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Subscribe to My Weekly Newsletter

To get our weekly Instructional Coaching Tips sent right to your inbox, please subscribe to our weekly newsletter.

Conversation Takeaways

  • Marketing is the action of getting known.
  • Cold outreach is essential for building awareness.
  • Finding your niche audience can lead to greater success.
  • You need both owned real estate and distribution channels.
  • AI tools can enhance productivity and creativity.
  • The landscape of search is becoming more fragmented.
  • Staying in business is the ultimate goal of entrepreneurship.
  • Dealing with monotony is a key to success.
  • Creating unique content is crucial for online presence.
  • Using AI effectively can streamline processes and save time.

Chapters

  • 00:00 Introduction to David Burnett
  • 02:45 The Journey into Marketing
  • 05:52 Understanding Marketing Basics
  • 08:33 Finding Your Niche Audience
  • 11:38 Building Your Own Brand and Online Presence
  • 14:34 The Role of AI in Marketing
  • 17:24 Navigating the Changing Landscape of Search
  • 20:22 The Infinite Game of Entrepreneurship
  • 23:23 Using AI Tools Effectively
  • 26:22 Conclusion and Final Thoughts

Follow The Jeff Bradbury Show And Subscribe


Follow Our Host


About our Guest: Dave Burnett

Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com—sold for $110M— Dave’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results. Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Dave is a speaker, columnist, and lifelong advocate for bold action and continuous learning.

Links of Interest


About AOK Marketing

About AOK Marketing AOKMarketing.com is a performance-driven digital marketing agency that helps businesses grow through data-backed strategies. They specialize in services like search engine optimization (SEO), pay-per-click (PPC) advertising, conversion rate optimization, and email marketing—focusing on measurable results and ROI. Founded by serial entrepreneur Dave Burnett, AOK works with companies of all sizes to scale their online presence and drive revenue growth.

Join Our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together


Check Out More TeacherCast Programming


Need A Presenter?


For More Information: https://www.TeacherCast.net ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ [gravityform id="2" title="true"]
  continue reading

292 episodes

Artwork
iconShare
 
Manage episode 494227654 series 8922
Content provided by Jeffrey Bradbury - TeacherCast Educational Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffrey Bradbury - TeacherCast Educational Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Dave Burnett, CEO of AOKMarketing.com. Dave shares his journey as an entrepreneur and digital marketing expert, discussing the importance of branding, finding a niche audience, and the evolving role of AI in marketing. He emphasizes the need for educators and content creators to build their own online presence while leveraging various distribution channels. The discussion also touches on the "infinite game" of entrepreneurship, focusing on personal growth and adaptability in a changing landscape. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Subscribe to My Weekly Newsletter

To get our weekly Instructional Coaching Tips sent right to your inbox, please subscribe to our weekly newsletter.

Conversation Takeaways

  • Marketing is the action of getting known.
  • Cold outreach is essential for building awareness.
  • Finding your niche audience can lead to greater success.
  • You need both owned real estate and distribution channels.
  • AI tools can enhance productivity and creativity.
  • The landscape of search is becoming more fragmented.
  • Staying in business is the ultimate goal of entrepreneurship.
  • Dealing with monotony is a key to success.
  • Creating unique content is crucial for online presence.
  • Using AI effectively can streamline processes and save time.

Chapters

  • 00:00 Introduction to David Burnett
  • 02:45 The Journey into Marketing
  • 05:52 Understanding Marketing Basics
  • 08:33 Finding Your Niche Audience
  • 11:38 Building Your Own Brand and Online Presence
  • 14:34 The Role of AI in Marketing
  • 17:24 Navigating the Changing Landscape of Search
  • 20:22 The Infinite Game of Entrepreneurship
  • 23:23 Using AI Tools Effectively
  • 26:22 Conclusion and Final Thoughts

Follow The Jeff Bradbury Show And Subscribe


Follow Our Host


About our Guest: Dave Burnett

Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com—sold for $110M— Dave’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results. Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Dave is a speaker, columnist, and lifelong advocate for bold action and continuous learning.

Links of Interest


About AOK Marketing

About AOK Marketing AOKMarketing.com is a performance-driven digital marketing agency that helps businesses grow through data-backed strategies. They specialize in services like search engine optimization (SEO), pay-per-click (PPC) advertising, conversion rate optimization, and email marketing—focusing on measurable results and ROI. Founded by serial entrepreneur Dave Burnett, AOK works with companies of all sizes to scale their online presence and drive revenue growth.

Join Our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together


Check Out More TeacherCast Programming


Need A Presenter?


For More Information: https://www.TeacherCast.net ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ [gravityform id="2" title="true"]
  continue reading

292 episodes

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