Teachers Pay Teachers (TPT) Store Audit: How to Optimize Listings and Boost Sales

In this episode, Lindsay does on-air coaching with Resource Academy member Michelle from Thinking Math Corner. Together, they walk through her store data, top-selling resources, pricing, branding, and outside-of-TPT strategy. You’ll learn exactly how to analyze your own store, test prices, optimize listings, and use email marketing to create loyal, repeat buyers.

If you’ve ever felt stuck wondering why your products aren’t getting more traction or wondered how to take your Teachers Pay Teachers (TPT) store from “good” to “thriving”, this episode will show you the path forward.

Key Discussion Points:

[0:41] Michelle shares her Teachers Pay Teachers (TPT) journey, from 20 years in the classroom to starting her store just a year ago, and the early wins and challenges she’s faced building Thinking Math Corner.

[2:41] Lindsay explains how to read your Teachers Pay Teachers (TPT) data and recognize whether the issue is lack of views or low conversion rates and why each requires a different solution.

[5:41] How consistent covers, colors, and thumbnails build trust and recognition, and why small brand mismatches can cost you repeat customers.

[8:41] Lindsay walks Michelle through how to evaluate conversion rates, identify pricing sweet spots, and test small changes to improve performance.

[11:41] How to expand on top sellers and create cohesive product lines and bundles that attract loyal buyers and make marketing easier.

[13:41] Ideas for turning high-demand math topics into holiday/seasonal resources, and how to bundle them effectively without confusing buyers.

[15:41] The power of using YouTube, blogs, and email lists to drive steady traffic beyond TPT and why email marketing is key for repeat buyers.

[17:41] Michelle and Lindsay discuss how to balance value and sales, structure weekly emails, and write stories that build connection and trust.

[21:41] Why short, personal stories work better than polished templates and how vulnerability and authenticity help you stand out in the inbox.

[24:41] Lindsay and Michelle map out how to use one YouTube video to create blog posts, emails, and TPT store promotions.

[27:41] What open and click-through rates to aim for, how to run simple “nine-word emails,” and what to ignore when checking your analytics.

[29:41] Michelle shares how joining the Resource Academy accelerated her success and why investing in coaching helps teachers skip years of trial and error.

Resources Mentioned:

Thinking Math Corner Teachers Pay Teachers (TPT) Store
Resource Academy: Lindsay’s membership program for Teachers Pay Teachers (TPT) sellers who want to grow strategically
Podcast Episode with Liz Wilcox: Tips for writing emails that connect and convert

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