How to Scale on TPT: 10 Advanced Tips to Take Your Store to the Next Level

Ready to go beyond the basics and truly scale your Teachers Pay Teachers store? In this episode, Lindsay shares 10 actionable and advanced strategies that will help you grow your TPT business like a pro. Whether you’re a full-time teacher with limited hours or already earning consistent income and ready to expand, this episode is packed with tips to help you scale smarter - not harder. From streamlining your product uploads to branching out to other platforms, this is your step-by-step guide to sustainable TPT growth.

Key Discussion Points:

[1:00] Add More Products With a System

Creating more products is the #1 way to scale—but it has to be intentional. Lindsay shares how to create a consistent schedule and build a system with tools like Airtable to track your workflow.

[4:20] Focus on Product Lines and Bundles

Learn how to identify your bestsellers and turn them into product lines and bundles to increase your earnings and offer more value to your customers.

[5:40] Invest in SEO Tools

Lindsay breaks down her favorite SEO tools like SellerSpy, Mr. Joel’s Seller Tools, and SEO Mantis and explains how they can help you find better keywords, boost your product visibility, and increase sales.

[6:20] Use Monthly Data to Improve

Stop obsessing over daily stats. Instead, implement a monthly data check and learn how to make strategic decisions that actually move the needle in your store.

[7:48] Consider Hiring a VA (Virtual Assistant)

Free up your time by outsourcing tasks like covers and uploads. Lindsay shares how hiring a VA helped her scale more quickly and where you can find a great one.

[9:14] Start and Grow an Email List

Starting an email list is Lindsay’s #1 recommendation for off-TPT marketing. Get your audience off the platform so you can communicate directly about sales, new products, and more.

[10:00] Expand to New Platforms

Once your TPT store is thriving, explore selling on Etsy or your own website with tools like WooCommerce. Lindsay shares how she transitioned and how a VA helped streamline the process.

[11:39] Boost Traffic with Pinterest & Social Media

Find out how Pinterest, Instagram, TikTok, and Facebook groups can bring new eyes to your store. Lindsay recommends choosing one platform to master and shares what works best depending on your stage and niche.

[14:02] Try YouTube to Add Value & Visibility

Especially great for classroom teachers, YouTube can help you add value to your resources and drive traffic. Lindsay shares how she used video lessons to increase the value of her products.

Resources Mentioned:

• Check out my free teacher training (https://lindsaybowden.com/training)
• Check out SellerSpy (https://sellerspy.co/?via=lindsay)
• Check out my episode with the creator of SellerSpy, Colleen Swanzey (https://lindsaybowden.com/podcast/078/)
• Check out Mr. Joel’s Seller Tools (https://mrjoelstptgenerator.com/r/TRA2025?c=social&l=jo5vgwr)
• Check out SEO Mantis (https://www.seomantis.com/)
• Find a VA using the TPT VA Facebook Group (https://www.facebook.com/groups/132890607255416)
• Listen to my episode about starting an email list (https://lindsaybowden.com/podcast/ss6/)
• Check out my email course (https://learn.lindsaybowden.com/email)
• Check out my Summer Series episode about expanding beyond TPT (https://lindsaybowden.com/podcast/ss8/)

Connect with Lindsay:

• Instagram: @lindsaybowden
• YouTube: Lindsay Bowden YouTube Channel
• Website: www.lindsaybowden.com