From the outside, the Thriving Women launch looked like a success. You saw the gorgeous photos at events, the polished content, the celebrations. But behind the scenes, life was happening hard. I'm rolling up my sleeves today and sharing the real story of a 12-week launch: the planning, the pressure, the moments I had to dig super deep and the personal heartache I was carrying whilst still showing up.

In this episode, I'm walking you through what really happened during those 12 weeks. You'll hear about why a 12-week launch runway felt exhausting, the layers of strategy and emotional load no one talks about and the unseen curveballs life threw at me while I was orchestrating a major launch. I'll also share why I didn't hit my ambitious numbers despite all the hard work, and what that taught me about effort versus output.

If you're ever going to do a launch, or if your last one looked like a success but left you wondering if there's a better way, this episode is for you. I'm sharing the wisdom I'm carrying forward: shorter launch runways, prioritising energy and giving yourself grace when life gets busy. When your launch looks like a success but feels like survival, it's time to reassess.

Emma McQueen:

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For a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://emmamcqueen.com.au/want-more/emmas-book/

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