In this episode, we dive into the thrilling (yes, thrilling!) world of personalization in business—how to nail it without making people feel like they're being followed by a marketing drone. We share tales from the trade show trenches, wrestle with the fine line between helpful and creepy, and explore how to read the digital tea leaves your prospects leave behind.

You’ll hear us break down:

• Why being genuine beats being polished (slides out of order? Still gold!)

• How to use website analytics without looking like a stalker

• The three layers of personalization: Who, What, and When

• Why it’s not just about getting the deal—the post-sale experience matters even more

Plus, the ever-reliable wisdom of “just be yourself,” even if you’re slightly frazzled and arriving late to a virtual recording. Classic us.