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Making AI Work for Tourism with Steve Wiggers
Manage episode 499871456 series 2509780
Content provided by TICT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TICT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this eye-opening episode of Talking Tourism, host Tracy Mallett chats with Steve Wiggers—Managing Director of SCALA The Training Company and leadership trainer—to break down what AI really means for Tasmanian tourism operators. Far from the doom-and-gloom headlines, Steve offers a practical and empowering take on how artificial intelligence can be used as a helpful assistant—not a threat.
Recorded live at the 2025 Tasmanian Tourism Conference, Steve explains how even the smallest operator can save time, reduce admin, and enhance their guest experience by using everyday AI tools. Whether it’s crafting a marketing campaign, building a customer persona, or generating social media content, Steve outlines real-world ways AI can free up your time so you can focus on what matters most—delivering memorable visitor experiences.
He also shares how operators can get started with simple steps, such as asking AI tools to help write itineraries, generate customer service responses, test new ideas, or create staff rosters and training plans. Most importantly, Steve emphasises the value of keeping “a human in the loop”—using critical thinking and personal connection to complement the tech.
This episode is proudly sponsored by Hostplus.
152 episodes
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Manage episode 499871456 series 2509780
Content provided by TICT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TICT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this eye-opening episode of Talking Tourism, host Tracy Mallett chats with Steve Wiggers—Managing Director of SCALA The Training Company and leadership trainer—to break down what AI really means for Tasmanian tourism operators. Far from the doom-and-gloom headlines, Steve offers a practical and empowering take on how artificial intelligence can be used as a helpful assistant—not a threat.
Recorded live at the 2025 Tasmanian Tourism Conference, Steve explains how even the smallest operator can save time, reduce admin, and enhance their guest experience by using everyday AI tools. Whether it’s crafting a marketing campaign, building a customer persona, or generating social media content, Steve outlines real-world ways AI can free up your time so you can focus on what matters most—delivering memorable visitor experiences.
He also shares how operators can get started with simple steps, such as asking AI tools to help write itineraries, generate customer service responses, test new ideas, or create staff rosters and training plans. Most importantly, Steve emphasises the value of keeping “a human in the loop”—using critical thinking and personal connection to complement the tech.
This episode is proudly sponsored by Hostplus.
152 episodes
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…
continue reading
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