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About the Guest(s):

Jessie Liszak is a personal branding expert and the founder of Reveting, a company specializing in helping individuals and executives build their personal brands through live streaming. With a background as a Chief Marketing Officer at a data company, Jessie has harnessed her extensive marketing experience to transition into personal branding, leveraging platforms like LinkedIn and using tools such as Streamyard. Known for her work in helping brands connect with audiences through authentic and engaging content, Jessie continues to lead conversations around the significance of personal branding in today's digital landscape.

Episode Summary:

Check out this episode of Talking Shizzle, where we went live on LinkedIn with host Taylor Wilson whom welcomes branding expert Jessie Liszak to jump into the world of personal branding and its vital role in business growth. Jessie shares insights into how personal brands can complement corporate identities, emphasizing the power of authenticity and live streaming as tools for connection and influence. Together, they explore the foundational elements necessary to develop a powerful personal brand, discussing how executives and entrepreneurs can overcome hesitation and take strategic steps to reveal their genuine selves online.

The conversation also hits on the practical aspects of personal brand building within the B2B space, focusing on channels and strategies that drive engagement and trust. Jessie argues for the importance of focusing on personal values and long-term goals when crafting a personal brand narrative, with platforms like LinkedIn and YouTube highlighted as essential for B2B professionals. The discussion also touches on the potential loss of TikTok and the need for diversification across platforms to maintain reach and influence. Through her expertise, Jessie provides actionable advice for individuals looking to authentically connect with their audience and build a brand that transcends traditional marketing techniques.

Key Takeaways:

• Personal branding is essential for aligning your authentic self with your professional identity, especially in B2B contexts.
• Live streaming is a dynamic and effective way to engage audiences, offering authenticity and building trust in ways that edited content cannot.
• Understanding and defining your personal values and life goals are crucial steps in developing a personal brand.
• Diversifying content across multiple platforms mitigates risks associated with the potential disappearance of any single platform.
• Executives should not only focus on personal branding but also encourage their teams to build their individual brands to represent the company effectively.

Resources:

• Creative Shizzle
• Jessie Lizak on LinkedIn
• Reveting on LinkedIn
• Discover and Grow your Personal Brand with Reveting
• Streamyard: Use this tool for LiveStreams.
• YouTube: Discussed as a significant channel for B2B content and long-form engagement

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