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Unlocking Creativity in Branding

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Manage episode 508269306 series 3620617
Content provided by ESOMAR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ESOMAR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design.

A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry.

If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/

Chapters

00:00
The Journey into Branding Design

03:40
Curiosity as a Creative Fuel

06:31
Building Authentic Connections

09:15
Lateral Thinking in Branding

12:13
Advice for the Next Generation

14:39
Creativity and Play in Brand Development

Send us a text

--------------------------------------------------------------------

Subscribe to ESOMAR on Youtube - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on LinkedIn - http://bit.ly/2Drifcg

  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 508269306 series 3620617
Content provided by ESOMAR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ESOMAR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design.

A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry.

If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/

Chapters

00:00
The Journey into Branding Design

03:40
Curiosity as a Creative Fuel

06:31
Building Authentic Connections

09:15
Lateral Thinking in Branding

12:13
Advice for the Next Generation

14:39
Creativity and Play in Brand Development

Send us a text

--------------------------------------------------------------------

Subscribe to ESOMAR on Youtube - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on LinkedIn - http://bit.ly/2Drifcg

  continue reading

128 episodes

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