In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design.

A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry.

If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/

Chapters

00:00
The Journey into Branding Design

03:40
Curiosity as a Creative Fuel

06:31
Building Authentic Connections

09:15
Lateral Thinking in Branding

12:13
Advice for the Next Generation

14:39
Creativity and Play in Brand Development

Send us a text

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Talking Insights is a Research World and Esomar production.

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Esomar 2025