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Navigating the Future of Consumer Research with Jason Cohen

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Manage episode 493488071 series 3620617
Content provided by ESOMAR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ESOMAR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in consumer research. He shares insights on the challenges of data collection, the evolution of synthetic data technology, and the scepticism surrounding its use in market research. Jason emphasises the importance of understanding synthetic data's capabilities and limitations, advocating for a more empowered approach to research using generative AI.

https://www.simulacra-data.com/

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Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• ESOMAR LinkedIn - http://bit.ly/2Drifcg
#ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling

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115 episodes

Artwork
iconShare
 
Manage episode 493488071 series 3620617
Content provided by ESOMAR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ESOMAR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in consumer research. He shares insights on the challenges of data collection, the evolution of synthetic data technology, and the scepticism surrounding its use in market research. Jason emphasises the importance of understanding synthetic data's capabilities and limitations, advocating for a more empowered approach to research using generative AI.

https://www.simulacra-data.com/

Send us a text

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• ESOMAR LinkedIn - http://bit.ly/2Drifcg
#ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling

  continue reading

115 episodes

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