Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Control System Integrators Association and Control System Integrators Assocation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Control System Integrators Association and Control System Integrators Assocation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Leading with Value: Smarter Pricing Strategies for Today's Industrial Market with Brian Doyle | Episode 107 of Talking Industrial Automation with Lisa Richter

27:35
 
Share
 

Manage episode 477260553 series 3628919
Content provided by Control System Integrators Association and Control System Integrators Assocation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Control System Integrators Association and Control System Integrators Assocation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Brian Doyle, CEO of Holden Advisors, to explore how B2B companies—especially in manufacturing and industrial sectors—can unlock growth through value-based pricing. Brian shares insights on navigating market uncertainty, communicating across generational teams, and tackling challenges like tariffs and inflation with pricing strategies that stick.

Key Takeaways:

  • Why value-based pricing outperforms cost-plus models
  • How to assess your company’s pricing power
  • Common pricing pitfalls during market disruptions
  • The importance of segmenting customers by price sensitivity
  • Tips for sales teams to defend pricing and reduce unnecessary discounting

Tune in to learn how pricing can become your company's most powerful growth lever.

P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 477260553 series 3628919
Content provided by Control System Integrators Association and Control System Integrators Assocation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Control System Integrators Association and Control System Integrators Assocation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Brian Doyle, CEO of Holden Advisors, to explore how B2B companies—especially in manufacturing and industrial sectors—can unlock growth through value-based pricing. Brian shares insights on navigating market uncertainty, communicating across generational teams, and tackling challenges like tariffs and inflation with pricing strategies that stick.

Key Takeaways:

  • Why value-based pricing outperforms cost-plus models
  • How to assess your company’s pricing power
  • Common pricing pitfalls during market disruptions
  • The importance of segmenting customers by price sensitivity
  • Tips for sales teams to defend pricing and reduce unnecessary discounting

Tune in to learn how pricing can become your company's most powerful growth lever.

P.S. The Show is always looking for guests! You do need to be part of a company that is a CSIA member with a Gold profile or higher on the CSIA Industrial Exchange but other than that, you are welcome to join this show. Contact Lisa Richter if you are interested. (Linkedin here)

  continue reading

108 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play