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Talking with Daragh Murphy, founder and CEO of Imprint
Manage episode 509318225 series 3582115
As more retailers and other consumer-facing companies look to offer customer loyalty payment cards with rewards and easier shopping experiences, the co-branded card company Imprint seeks to simplify that process and offer it to a broader range of companies. In this episode Daragh Murphy, cofounder and CEO of Imprint, speaks with McKinsey partner and payments industry expert Roshan Varadarajan. Imprint was started with backing by Thrive Capital, whose partner Gaurav Ahuja also is a cofounder and serves as chair of Imprint. In this interview, Murphy discusses how the company got its start, why building their tech stack from scratch was important, and the future of co-branded credit cards.
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Airline retailing: How payment innovation can improve the bottom line
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Follow our banking and payments sector insights: Talking Banking Matters
Read our Financial services blog: Banking & Securities Matters
Discover our latest insights with our LinkedIn community of 9,000+ financial services professionals: McKinsey Financial Services
Find all of our Financial Services insights on McKinsey.com
See www.mckinsey.com/privacy-policy for privacy information
See www.mckinsey.com/privacy-policy for privacy information
15 episodes
Manage episode 509318225 series 3582115
As more retailers and other consumer-facing companies look to offer customer loyalty payment cards with rewards and easier shopping experiences, the co-branded card company Imprint seeks to simplify that process and offer it to a broader range of companies. In this episode Daragh Murphy, cofounder and CEO of Imprint, speaks with McKinsey partner and payments industry expert Roshan Varadarajan. Imprint was started with backing by Thrive Capital, whose partner Gaurav Ahuja also is a cofounder and serves as chair of Imprint. In this interview, Murphy discusses how the company got its start, why building their tech stack from scratch was important, and the future of co-branded credit cards.
Related insights
Riding the storm: How consumer finance companies can survive and thrive
Travel invented loyalty as we know it. Now it’s time for reinvention.
Airline retailing: How payment innovation can improve the bottom line
Global payments in 2024: Simpler interfaces, complex reality
Unlocking value from technology in banking: An investor lens
Follow our banking and payments sector insights: Talking Banking Matters
Read our Financial services blog: Banking & Securities Matters
Discover our latest insights with our LinkedIn community of 9,000+ financial services professionals: McKinsey Financial Services
Find all of our Financial Services insights on McKinsey.com
See www.mckinsey.com/privacy-policy for privacy information
See www.mckinsey.com/privacy-policy for privacy information
15 episodes
All episodes
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