“No ASAP. ASAP is poison for cultures.” – Andy Roller Are you letting urgency derail your company’s focus? In this episode, Andy Roller shares why slowing down, clarifying priorities, and letting marketing lead strategy will set your organization apart in a noisy, AI-driven world. 👉 Leaders will walk away with practical tools to align marketing and sales, strengthen client relationships, and build consistency that outlasts any trend. Guest Bio Andy Roller – Founder, XPO Marketing Andy Roller helps businesses scale smarter by aligning identity, leadership, and marketing strategy. With decades of experience guiding organizations through growth and transformation, Andy has built a reputation for cutting through the noise and focusing on fundamentals that drive profit and impact. Vitals (Key Metrics) 📊 88% of marketers use AI daily – underscoring the massive shift in the industry. 📈 Consistency drives long-term success – outperforming “one-time brilliance” every time. 💡 Quality of traffic > Quantity of traffic – a metric shift leaders must embrace. Medical History (Summary) This episode delivers a clear roadmap for leaders navigating AI disruption, highlighting how identity, clarity, and consistent execution can transform marketing from a cost center into a growth driver. Exam (Detailed Description & Chapters) Here’s what we cover: • 00:00 – Leadership and Identity: Why identity matters more than tactics. • 03:17 – AI’s Impact on Marketing: How leaders can use AI without losing the human touch. • 10:16 – Lessons from Great By Choice: Consistency beats brilliance in business growth. • 15:50 – Balancing Operations and Innovation: Finding your “sweet spot” for profitability. • 22:27 – Building Client Relationships: Guiding, not vending, creates lasting value. • 29:09 – Identifying Profitability: Asking the right questions for the right clients. • 33:17 – Navigating Marketing Noise: Standing out in the flood of AI content. • 37:47 – Aligning Sales and Marketing: Why marketing must lead strategy. • 44:22 – Personal Ownership in a Noisy World: Taking responsibility for clarity and results. Treatment Plan (Resources & Links Mentioned) • Great By Choice by Jim Collins – referenced as a leadership cornerstone. • XPO Marketing – Andy’s firm helping leaders align identity and growth strategy. ________________________________________ Call to Action (Guest) 💬 Andy encourages leaders to rethink how their identity shapes marketing and sales alignment. Connect with him and learn more at XPO Marketing (insert provided guest URL). Podcast Call to Action 📲 Subscribe on your favorite podcast platform, leave a comment, or share this episode with a colleague. 🚀 Ready to explore how The Fulcrum Group can support your IT strategy? Book an initial consultation at: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ 🎧 Listen on: Apple Podcasts | Spotify | iHeartRadio | PocketCasts | Amazon Music Glossary • AI (Artificial Intelligence): Software systems that simulate human intelligence to automate tasks and analyze data. • ASAP Culture: A work environment defined by constant urgency, often eroding clarity and focus. Keywords / Hashtags #AI #MarketingStrategy #Leadership #Identity #SMBLeadership #ClientRelationships #BusinessGrowth #Consistency #Innovation #Profitability #MarketingAndSales #NoASAP #DigitalTransformation #AIContent #BusinessClarity #DFWBusiness #OutsourcedIT #FulcrumGroup #TalkToTh3Doc #AndyRoller 📩 Email Steve: [email protected] 🔗 LinkedIn: Steve Meek Fulcrum Group Links: 🌐 IT Services For DFW Businesses | The Fulcrum Group, Inc. 📞 Sales: 817-337-0300 | ✉️ [email protected] 📺 YouTube Channel | 🐦 @TheFulcrumGroup | 📘 The Fulcrum Group, Inc.