The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Human Touch in Digital Commerce: A Conversation with January Digital at eTail Palm Springs
Manage episode 471278928 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This conversation with January Digital President Sarah Engel, and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. The dialogue highlights the exciting potential for innovation in marketing and the importance of big ideas in this evolving landscape.
Takeaways
- The ability to automate content creation is revolutionizing the industry.
- AI can generate multiple versions of content quickly.
- Human insight is essential to connect content to branding.
- Creativity is experiencing a renaissance due to AI advancements.
- Balancing automation with human creativity is crucial for success.
- The future of branding is being shaped by technological innovations.
- AI enhances creativity rather than replacing it.
- Marketers must adapt to the evolving landscape of content creation.
- Big ideas remain central to effective branding and marketing.
- Innovation in marketing is increasingly driven by AI capabilities.
Chapters
00:00
Introduction to January Digital and Its Mission
03:34
Navigating Brand Loyalty in a Competitive Market
06:48
The Rise of AI and Agentic Technology in Shopping
09:51
Understanding Consumer Behavior and E-commerce Dynamics
12:44
The Importance of Measurement and Testing in Marketing
15:43
The Shift from Data to Creative in Marketing Strategies
18:48
Future Directions and Opportunities for Brands
348 episodes
Share
Manage episode 471278928 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This conversation with January Digital President Sarah Engel, and COO JB Brokaw, at eTail Palm Springs explores the transformative impact of AI on content creation, emphasizing the balance between automation and human creativity. It discusses how AI can enhance the creative process while still requiring human insight to connect ideas to branding. The dialogue highlights the exciting potential for innovation in marketing and the importance of big ideas in this evolving landscape.
Takeaways
- The ability to automate content creation is revolutionizing the industry.
- AI can generate multiple versions of content quickly.
- Human insight is essential to connect content to branding.
- Creativity is experiencing a renaissance due to AI advancements.
- Balancing automation with human creativity is crucial for success.
- The future of branding is being shaped by technological innovations.
- AI enhances creativity rather than replacing it.
- Marketers must adapt to the evolving landscape of content creation.
- Big ideas remain central to effective branding and marketing.
- Innovation in marketing is increasingly driven by AI capabilities.
Chapters
00:00
Introduction to January Digital and Its Mission
03:34
Navigating Brand Loyalty in a Competitive Market
06:48
The Rise of AI and Agentic Technology in Shopping
09:51
Understanding Consumer Behavior and E-commerce Dynamics
12:44
The Importance of Measurement and Testing in Marketing
15:43
The Shift from Data to Creative in Marketing Strategies
18:48
Future Directions and Opportunities for Brands
348 episodes
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Similar to Talk Commerce
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
Every Day Is Saturday Podcast For Motivation, Inspiration And Success
Self Improvement Coach Sam Crowley
1k900
One of the top motivational podcasts for 18 years and running. Motivational messages to keep you inspired throughout the week. Success comes in all shapes and sizes. Sam Crowley’s authentic message will provide the inspiration you need to conquer the challenges and claim your power.
…
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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