The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Michael von Bodungen Shares Enterprise Ecommerce Wisdom on Platform Bloat and AI-Driven Future
Manage episode 493311570 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commerce, particularly regarding agentic buyers and B2B transactions. The conversation emphasizes the need for businesses to focus on outcomes rather than complex architectures.
Takeaways
- Michael von Bodungen is the General Manager for VTEX in North America.
- VTEX has a unique offering with both OMS and marketplace capabilities.
- The MACH Alliance focuses too much on architecture rather than business outcomes.
- Simplicity is key in enterprise e-commerce solutions.
- Not all businesses need a headless solution.
- VTEX aims to provide a comprehensive platform for digital commerce.
- The future of commerce may involve AI and agentic buyers.
- B2B transactions are likely to see significant changes with technology advancements.
- Businesses should focus on the total cost of ownership when choosing platforms.
- VTEX is open to partnerships and collaborations with other systems.
Chapters
00:00
Introduction to VTEX and Michael von Bodungen
02:17
The History and Growth of VTEX
04:43
Insights on the Mock Alliance and Business Outcomes
09:03
Simplifying Complexity in Enterprise Solutions
15:14
Unique Features of VTECS: OMS and Marketplace
17:58
Future Trends in Commerce and Agentic Technology
362 episodes
Share
Manage episode 493311570 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commerce, particularly regarding agentic buyers and B2B transactions. The conversation emphasizes the need for businesses to focus on outcomes rather than complex architectures.
Takeaways
- Michael von Bodungen is the General Manager for VTEX in North America.
- VTEX has a unique offering with both OMS and marketplace capabilities.
- The MACH Alliance focuses too much on architecture rather than business outcomes.
- Simplicity is key in enterprise e-commerce solutions.
- Not all businesses need a headless solution.
- VTEX aims to provide a comprehensive platform for digital commerce.
- The future of commerce may involve AI and agentic buyers.
- B2B transactions are likely to see significant changes with technology advancements.
- Businesses should focus on the total cost of ownership when choosing platforms.
- VTEX is open to partnerships and collaborations with other systems.
Chapters
00:00
Introduction to VTEX and Michael von Bodungen
02:17
The History and Growth of VTEX
04:43
Insights on the Mock Alliance and Business Outcomes
09:03
Simplifying Complexity in Enterprise Solutions
15:14
Unique Features of VTECS: OMS and Marketplace
17:58
Future Trends in Commerce and Agentic Technology
362 episodes
All episodes
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Similar to Talk Commerce
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
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A weekly talk show taking a pragmatic look at the art and business of Software Development and the world of technology.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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