Justin Aronstein On Mobile1st Strategies That Drive Revenue Growth Talk Commerce podcast

Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Talk Commerce »
Justin Aronstein on Mobile1st Strategies That Drive Revenue Growth

8d ago 24:44

MP3•Episode home

In this episode of Talk Commerce, Brent Peterson interviews Justin Aronstein, Chief Product Officer at Mobile1st. They discuss the importance of revenue per visitor in e-commerce, the role of friction in the shopping experience, and key metrics for success. Justin shares insights on the future of AI in e-commerce, the necessity of mobile-first design, and practical advice for preparing for the holiday sales season. The conversation emphasizes understanding customer needs and creating a seamless shopping experience.

Mobile1st focuses on increasing revenue per visitor.
Friction in the shopping experience can be beneficial if used correctly.
Conversion rates are not the most important metric; revenue per visitor is key.
Understanding customer emotions is crucial for driving sales.
AI is becoming increasingly important in e-commerce, but traditional channels still matter.
Designing for mobile is essential as most traffic comes from mobile devices.
Product detail pages should address customer concerns and build trust.
Hard abandonment campaigns can help recover lost sales.
E-commerce directors face unique challenges that require tailored solutions.
Having fun at work is essential for job satisfaction.

Chapters

00:00
Introduction to Justin Aronstein

02:13
Mobile First: Revolutionizing E-commerce

04:42
Understanding User Insights and Emotional Connection

10:38
Key Metrics for E-commerce Success

12:45
The Future of AI in E-commerce

16:27
Designing for Mobile: The Ongoing Challenge

21:43
Preparing for Black Friday: Essential Tips

24:34
Introduction to Personal Freedom

24:35
The Power of Choice

394 episodes

#Tech #Business #Ecommerce #Entreprenuership #Magento #Entrepreneur #Marketing #Brent W Peterson