The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How OpenSponsorship is Transforming the Future of Athletic Partnerships with CEO Ishveen Jolly
Manage episode 479708152 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.
Takeaways
- Using athlete content significantly drives sales.
- The gravitas of an NFL player's image can enhance brand perception.
- Rights to athlete content can be secured for extended periods.
- Content can be utilized in multiple marketing channels.
- Email marketing is a key area for content deployment.
- MMS and PR are effective for leveraging athlete influence.
- Websites and Amazon pages benefit from athlete endorsements.
- Paid ads can be enhanced with athlete-generated content.
- Strategic content use leads to better brand visibility.
- Athlete marketing is a powerful tool for brand growth.
Chapters
00:00
Introduction to Influencer Marketing and Open Sponsorship
20:20
The Evolution of Sponsorship in Sports
23:11
Navigating the Athlete-Sponsor Relationship
26:34
Expanding Beyond Athletics: New Influencer Categories
29:22
The Power of Influencer Marketing for Brands
32:23
Closing Thoughts and Future Directions
348 episodes
Share
Manage episode 479708152 series 2904320
Content provided by Brent W. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brent W. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.
Takeaways
- Using athlete content significantly drives sales.
- The gravitas of an NFL player's image can enhance brand perception.
- Rights to athlete content can be secured for extended periods.
- Content can be utilized in multiple marketing channels.
- Email marketing is a key area for content deployment.
- MMS and PR are effective for leveraging athlete influence.
- Websites and Amazon pages benefit from athlete endorsements.
- Paid ads can be enhanced with athlete-generated content.
- Strategic content use leads to better brand visibility.
- Athlete marketing is a powerful tool for brand growth.
Chapters
00:00
Introduction to Influencer Marketing and Open Sponsorship
20:20
The Evolution of Sponsorship in Sports
23:11
Navigating the Athlete-Sponsor Relationship
26:34
Expanding Beyond Athletics: New Influencer Categories
29:22
The Power of Influencer Marketing for Brands
32:23
Closing Thoughts and Future Directions
348 episodes
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Similar to Talk Commerce
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
Every Day Is Saturday Podcast For Motivation, Inspiration And Success
Self Improvement Coach Sam Crowley
1k900
One of the top motivational podcasts for 18 years and running. Motivational messages to keep you inspired throughout the week. Success comes in all shapes and sizes. Sam Crowley’s authentic message will provide the inspiration you need to conquer the challenges and claim your power.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Go offline with the Player FM app!
Go offline with the Player FM app!
