Blurbs.ai is Reimagining the Tech Vendor Discovery Process with Sean Simon at eTail 2025

Talk Commerce

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11d ago 16:07

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My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.

Takeaways

80% of buyers prefer to do the research themselves.
Providing tools for self-research is crucial.
Buyers need information in the early stages.
Empowerment leads to informed decision-making.
Self-service tools enhance buyer experience.
Understanding buyer preferences is key.
Information accessibility is essential.
Market insights drive product development.
Supporting buyers fosters trust and loyalty.
The trend of self-research is growing.

Chapters

00:00
Introduction to E-commerce and Consultancy

19:37
Challenges in the RFI Process

22:38
Navigating Buzzwords in Marketing Technology

25:39
The Role of AI in Buyer Research

28:44
Educating Buyers on Vendor Selection

31:21
Future of Blurbs.ai and Trade Shows

348 episodes

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