Behind the Curtain of AI in eCommerce – Why Good Data is the Key to Staying Competitive with Rochelle Thielen

Talk Commerce

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2M ago 29:43

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In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive.

Takeaways

Real-time data is essential for effective pricing strategies.
Businesses should aim for a deep understanding of customer expectations.
Data analysis should be conducted frequently, ideally in real-time.
The 24-hour data limit is outdated for top-tier businesses.
Understanding market trends is crucial for pricing decisions.
Companies need to be proactive rather than reactive in their pricing.
Customer insights can lead to more effective pricing strategies.
The speed of data analysis can impact business success.
Real-time insights can provide a competitive edge.
Adapting to customer needs quickly is vital for growth.

Sound Bites

"Understanding of what customers are expecting to see."
"It should be so much quicker up to real time."

Chapters

00:00
Introduction to Traject Data and Rochelle's Background

06:36
Human Oversight in AI Systems

14:54
Trends in Retail Data Usage

21:48
AI Democratization for Small Merchants

27:39
Popular Products and Closing Thoughts

348 episodes

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