In this episode, Brenden shares his experience in transitioning legacy businesses to digital. Including the initial impetus for starting the digital transformation. We discussed some of the biggest challenges when transforming a traditionally analogue business into a digital-first organisation. Brenden shares with us how to assess the digital maturity of a legacy business before creating a transformation strategy and what are the key indicators or signals that a legacy business is ready for digital transformation.

We also tackled how to address resistance to change, especially when long-standing processes and mindsets are entrenched in a legacy business and how important the leadership team are in driving digital transformation.

We explored the role that customer feedback plays during a digital transformation, and how to incorporate the feedback into the product evolution process.