Talent acquisition isn’t a first career choice for most recruiters, and honestly, it starts out as just a job for many of us. But then a switch flips, and the job turns into a passion and a purpose for helping people.

It stops being about order taking or just putting butts in seats. It becomes a real drive to touch the lives of candidates, and help them connect their skills with the right opportunities.

This human-focused approach to recruiting touches every part of the process, and it can’t be replaced by AI. Sure, we can use AI to automate messages, but it might make the company come across as cold and not worth working for.

We can use AI to sort through the hundreds of resumes in our email inboxes, but a great recruiter can see something on the resume that technology might miss.

That’s why success in this business is really about having a purpose and passion for human beings. For Beth Armstrong, that’s how a job turned into a calling.

What does she love about this job? How does she show care for people beyond filling a vacancy? In this episode, the Talent acquisition lead at VaynerX talks about her passion for recruiting and what makes her excel at her job.

Guest Bio

Beth Armstrong is the Talent acquisition lead at VaynerX. Over the past few years, she’s positioned herself to be a well-rounded recruiter filling positions across all functions within marketing: Creative, Account, Paid Media, Production, Technology, Strategy, Analytics, and all the departments in between. As Beth has grown, she’s realized her true passion for Talent Acquisition. She is a builder and loves implementing processes, developing strategies, educating others about the function, career counseling, and solving problems. Beth is a big believer that for Talent Acquisition to be successful the function needs to be seen as a strategic partner contributing to organizational growth objectives. To learn more, connect with Beth on LinkedIn.

About Your Host

Vince Holt is the founder and CEO of Management Recruiters of Mercer Island. With 35+ years industry experience, he is the only MRINetwork team member to win CSAM of the Year, Person of the Year and Lifetime Achievement Awards. In addition to spending time with his wife, children and grandchildren, Vince has raced motorcycles for over 50 years, winning 5 National Championships.

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