In this episode of the EO Atlanta Taking Flight Podcast, Sarah Tourville sits down with David Hern, CEO of Sofer Advisors, to dive into the art and science of understanding what makes a business truly valuable.

David shares how his Atlanta-based, family-run firm helps companies of all sizes. From startups to long-established enterprises, he helps them discover their worth through detailed valuation services. He discusses the biggest factors that drive business value, including the importance of strong financials, reducing founder dependency, and building recurring revenue streams.

Listeners will also hear David’s insights on why removing yourself from your business can increase its value, how to reduce “key person risk,” and why Sofer Advisors chose a name that reflects their mission, not a single individual.

With themes of service, agility, and empathy at the heart of Sofer Advisors’ work, this conversation offers practical wisdom for entrepreneurs looking to grow, scale, or eventually exit their companies.

Key Takeaways:

• Why “working yourself out of the business” adds value
• How customer diversification and recurring revenue boost valuations
• The advantages (and challenges) of running a family business
• How agility and empathy set Sofer Advisors apart

Tune in for an insightful and down-to-earth discussion about what makes businesses thrive—and what makes them worth more.

Listen to the full episode available now on Apple, Spotify and YouTube