In this episode of Taiwanese Change Makers, host Adrian de Courcey sits down with Richard deVries, founder and CEO of Geber Consulting, a leading brand strategy agency helping Taiwanese companies expand internationally. Richard shares his unique journey - from winning a one-way ticket to Taiwan in an online auction to building a successful branding and marketing consultancy over two decades.

He discusses the evolution of Taiwan’s business landscape, the challenges of B2B branding for OEM companies, and how AI is reshaping marketing. Plus, Richard opens up about his passion for endurance sports, including competing in Ironman races, and how discipline in athletics translates to entrepreneurship.

Whether you're interested in Taiwan’s business ecosystem, global branding strategies, or the mindset of a triathlete-entrepreneur, this episode offers valuable insights.