In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that builds trust.

She also shares tips on tailoring your message for different buyer personas and adapting based on customer feedback. Plus, Paige reflects on mistakes she made early in her career and offers advice on when to outsource versus keep things in-house, reminding companies that the right agency can sometimes be more effective than a large internal team.