Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about helping the younger generation advance in their careers, which he explores through his podcast, Underdog Rising. Known for his innovative approach, Wade blends his marketing expertise with insights from his diverse industry background, including transportation services and SaaS software.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Wade Poezyn, a demand generation expert at Transact Campus. Wade dives into why demand gen shouldn’t be siloed, the power of data in driving strategy, and how to align marketing efforts to get real results. Whether it’s crafting the right message, using paid ads smartly, or understanding the customer journey, Wade shares useful tips for IT marketers looking to improve their game. Don't miss out on practical advice for making your marketing efforts truly count.