Amazon has pulled the plug on Google Shopping ads - so what does that mean for brands? In this episode, Hamish and Sebastian break down why Amazon may have made this move, the trends pointing to declining external traffic, and how brands can adapt. Discover strategies to monitor your metrics, fill traffic gaps with smart ad spend, test new channels like Google Shopping on your own, and leverage Amazon’s customer journey analytics to uncover where your shoppers are coming from. If you’re selling on Amazon, this episode is packed with actionable steps to navigate the shifting landscape.