Laura Moran on Systematizing Product Development for Faster, Smarter Launches

Systems Simplified

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What if the secret to faster product launches and fewer team conflicts is better alignment between R&D and strategy?

In this episode of Systems Simplified, host Adi Klevit interviews Laura Moran, an innovation leader turned consultant, about how she helps pet food companies streamline innovation. Laura shares how her early experiences at Mars and Barc shaped her ability to turn big-business frameworks into agile, usable systems for smaller brands.

Laura describes the core components of her Pet Spark Navigator system—a structured process that aligns teams early, defines product expectations clearly, and embeds innovation capabilities within organizations. She explains how the system reduces rework, builds team confidence, and prevents costly mistakes down the line.

Throughout the conversation, Adi and Laura dive into how smaller companies often resist systems out of fear they’ll stifle creativity—when in reality, the right systems free teams to move faster with less risk. It’s a practical, actionable look at transforming chaos into repeatable growth.

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