#005 Ed Axe - How To Call 150,000 Leads With Voice AI Synthflow podcast

#005 Ed Axe - How to Call 150,000 Leads with Voice AI

6M ago 46:47

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In this episode of the podcast I speak with Ed Axe, the founder of an AI Automation Agency who used Synthflow to call 150,000 leads for a client.

Summary

In this conversation, Tom and Ed Axe discuss the transformative role of AI in sales automation, particularly through the use of voice agents. Ed shares his extensive experience in building automation systems and highlights a successful case study involving a large-scale calling campaign. They explore the intricacies of workflow design, the importance of multi-channel communication, and the challenges faced in scaling up calling campaigns. The discussion also touches on client engagement strategies, GDPR compliance, and the future of AI voice technology.

Takeaways

AI agents can significantly enhance sales processes.
Automation can save time and increase efficiency.
A multi-channel approach improves lead engagement.
Custom API calls provide flexibility in automation.
Testing different setups is essential for success.
SMS reminders can boost call pickup rates.
AI can analyze call transcripts for better insights.
Voice selection can impact the effectiveness of calls.
Clarity in prompts is crucial for AI performance.
Follow-up calls are important for nurturing leads.

Chapters

00:00 Introduction and Context
02:07 AI in Sales Automation
05:07 Ed Axe's Background and Experience
07:33 The Pool Services Use Case
10:19 Workflow and Integration Details
12:49 Scaling Up Calling Campaigns
15:50 Multi-Channel Approach and SMS Strategies
18:20 Advanced Automation Techniques
21:01 Market Opportunities in Brazil and Beyond
23:59 Structuring Client Deals and Project Types
27:16 Pricing Models and Client Management
30:58 Conversion Rates and Cold Lead Strategies
34:32 Handling Background Noise in Calls
35:56 Voice Selection and Campaign Outcomes
36:42 Prompting Techniques for Effective Communication
38:50 Balancing Script Flexibility and Structure
40:52 The Importance of Sentence Length in Scripts
42:28 Managing Call Redirections and Follow-Ups
44:29 Enhancing Call Experience in Voice AI
46:04 Custom Actions and Integration Flexibility